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1010 Infinity: Celebrating Infinite Shopping Solutions

Yayvo.com launched its 1010 (Ten Ten) campaign on the 10th of October, 2017, which aimed at celebrating the existence of the Internet and the ease it brings to a common man’s life. The name of the campaign is inspired from binary digits 1 and 0, where 1 indicates single and 0 is associated with infinity. The overall concept communicates about the unlimited buying alternatives available for every single customer. The campaign title 1010 further creates a linkage with its launching date that is 10th day of the 10th month of the year.